Commercial Voice Actor • Brand Storyteller • AI Voice Designer

Joel De Las Heras Beán

18 years in communication. 5+ years in professional voice-over. Founder of JOIA Studio.

300+ Professional Auditions Broadcast Production AI Voice Systems

Communication as a Common Thread

Since 2008, I've worked across visual storytelling, branding, design, photography, audiovisual production and corporate communication—helping organisations, brands and institutions communicate with greater clarity and impact.

Long before I became a professional voice actor, I spent years understanding how brands are built, how stories connect with audiences, and how communication shapes perception. That multidisciplinary background informs every recording I deliver.

Today, I specialise in commercial voice-over, corporate narration and conversational AI, combining creative direction, technical precision and broadcast-quality production for agencies, brands and technology companies.

Professional Journey

  • Visual Storytelling (2008–2014) — Photography, exhibition projects and visual communication for museums, galleries and cultural institutions in Spain and Colombia.
  • Branding & Communication (2014–2018) — Graphic design, digital communication, visual identity systems and commercial campaigns for businesses and creative agencies.
  • Voice & Narrative (2018–Present) — Professional voice-over across commercial advertising, corporate narration, technology, conversational AI and brand communication. 300+ professional auditions completed.
  • JOIA Studio (2024–Present) — Founded a production studio focused on commercial voice-over, AI voice systems and broadcast-ready audio production for international clients.

Areas of Expertise

Commercial Voice-Over Brand Storytelling Corporate Narration Conversational AI AI Voice Datasets Audio Engineering Remote Recording Broadcast Production Voice Direction

Technical Production

Every project is recorded, edited and delivered using professional broadcast standards.

  • Broadcast-quality recording
  • Remote-directed sessions
  • Audio editing and mastering
  • Loudness compliance (−14 LUFS / −1 dBTP)
  • AI dataset recording
  • Multilingual production
  • Professional delivery specifications

Languages

  • Spanish (Spain) — Native
  • Catalan — Professional
  • English — International commercial delivery

Philosophy

A voice should never exist independently from the brand behind it.

The most effective performances come from understanding the message before recording the first word.

My background in branding, communication and storytelling allows me to contribute beyond performance—helping clients find the voice that best represents their identity.

Whether the project is an international advertising campaign, a corporate film or a conversational AI product, the objective remains the same: communicate with clarity, credibility and intention.

Contact & Collaboration

For voice-over project inquiries, commercial production questions, or collaboration proposals:

Email: locutoronlineprofesional@gmail.com

Online Presence:

  • YouTube — Commercial demos and production insights
  • Instagram — Studio updates and creative process
  • LinkedIn — Professional profile and B2B collaboration